Israeli super-model Bar Refaeli, who recently landed the cover of Sports Illustrated Swimsuit Edition, will soon lend her face to a new Israel Water Authority campaign aimed at raising Israelis' awareness to the water crisis in the country.
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Yedioth Ahronoth recently learned that Refaeli has agreed to participate in a campaign set to be released this summer that will urge people to save water.
Since the campaign is being produced by a public body, the international beauty agreed to a modest pay of only several tens of thousands of shekels, a fraction of her usual salary in the industry.
Refaeli's casting is the latest in a series of moves carried out by the Water Authority to recruit Israeli celebrities to efforts to educate the Israeli public on the dire situation of the water economy in the country.
The authority's previous TV campaign, under the slogan "Israel is drying up" and starring actress Renana Raz, has led to a significant reduction in water consumption in only a few months.
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