The project, in the Shahamon 10 neighborhood, will be built on land belonging to the Israel Land Administration, which was part of a tender issued in 2006.
Aura purchased the land about a year ago for NIS 8 million (about $2 million), including development expenses, and estimates that the revenues from the project will reach NIS 38 million ($10 million).
The land stretches over 1.2 acres and allows the construction of 28 housing units and a commercial center measuring 300 square meters (3,229 square meters) in size.
The project will include four and five-room flats and garden apartments, duplexes and mini-penthouses, which will be sold for NIS 1.16-1.2 million ($310-320,000).